0.1 Welcome to Storytelling in MedComms | MedComms Mentor

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Storytelling in MedComms

Introduction

0.1 Welcome to Storytelling in MedComms (2:33)
0.2 How to approach this course (2:52)
0.3 How do you currently approach storytelling in MedComms?

1. Why is effective storytelling crucial in MedComms?

1.1 What is an effective story? (2:23)
1.2 Myths about storytelling in MedComms (3:56)
1.3 What can effective storytelling in MedComms achieve? (3:22)
1.4 Introducing the elements of effective storytelling (1:21)

2. What are the elements of effective storytelling?

2.1 Who is your audience? (6:01)
2.2 What is your objective? (4:31)
2.3 What kind of project is it? (2:06)
2.4 What is your source material? (5:15)
2.5 Who is telling your story? (2:47)
2.6 How can you structure your story? (7:02)
2.7 How will you measure success? (2:48)

3. Creating effective stories within MedComms projects

3.1 Story structure of a clinical paper (12:17)
3.2 Story structure of a slide deck (7:40)
3.3 Story structure of a systematic review (8:08)

4. Creating story structures for your own projects

4.1 Before you create a story structure (3:11)
4.2 Working through the structure for your story (3:53)
4.3 Assessing your story's structural integrity (2:53)
4.4 Developing your story structure into a full project (5:24)

5. Next steps

5.1 Taking practical action (3:02)
5.2 Course evaluation

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0.1 Welcome to Storytelling in MedComms

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